Wednesday, July 08, 2009


This whirlpool television commercial is one of the most challenging projects that we have worked on in recent times. The brief that Prime Focus received from the advertising agency was that Whirlpool water purifier makes water so pure that it brings smile to the face of even an unborn baby.
The biggest challenge for us was to create the womb holding a baby, as the task was to make it as realistic as possible using computer graphics. The agency wanted a good-looking baby that smiles. So like every other project we started off by doing extensive research on the texture, look and feel. But the time provided was very less and so we to save time we created a dummy model and started playing around with various camera moves to fit into an edit on the basis of the storyboard received.

No comments: