Friday, March 11, 2011

An Introspect on the Decade of the Indian CG Industry


10 years have gone by and the relationship between India and the AVGC sector has been bittersweet. Much achieved and at phases much lost. It has been a whirlwind journey through the passage of time. The achievements act as the escalator to hopes and the disappointments are considered as the lessons. While we document the aspirations we might just learn few facts with this little introspective.

We can say that we are yet in the preliminary stage, but how many reality checks would be needed? Ten years is a long period of gestation. India thrives on entertainment, why audiences aren't yet ready to digest that an animated movie is telling a story. Is the story good enough? When the story is good enough producers shy away asking where is the audience. Is there a way to break the Catch 22?
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